Optimize Web Development is a digital web agency that had its humble start in 2011 as a small boutique web development company. Founders Ivan Jackson and Christopher Lang started Optimize in order to escape the “Sales First” mentality of their former employer. Neither of the pair believed in this business model and saw the immense benefit of working with their clients on a more personal level in order to help them grow their business, rather than just selling them a service. This core ideal of “People First” helped shaped the future growth and evolution of the company.
Over the years, Jackson and Lang saw the power and potential of web based business and realized that once again, there was a huge opportunity to grow while helping others. With that, in 2017 they launched Optimize Digital Venture Studio. The venture studio is a platform where they can build, test, and grow niche online ventures of their own, as well as partner with select entrepreneurs and startups who share their drive and vision. This is achieved by forming equity partnerships through funding or technology investments, assuring they are dedicated to the future growth and evolution of the venture.
Jackson and Lang continue to grow their platform and vision to this day.